Copyright
(c) 2004 The Board of Trustees of Leland Stanford Junior University
Stanford
Law Review
November,
2004
57
Stan. L. Rev. 485, pp. 545-68
ARTICLE: Reform(aliz)ing Copyright
NAME: Christopher Sprigman*
III.
Reformalizing Copyright
A.
Defining "Interoperable" Formalities in the Berne Convention
Berne's prohibition of formalities dates from 1908, a time in
which requiring authors to comply with formalities in the many countries in
which a work may be published - i.e., requiring an author (or publisher) to
inform himself about the requirements of the law in countries with which he has
no [*546] familiarity, and then to obtain and
fill out forms in a variety of languages - would be difficult, expensive, and often
result in unintentional noncompliance and the loss of valuable rights. Article
5(2) of the current Paris Text of the Berne Convention was promulgated in 1971,
but the nature of the problem had not changed in the intervening sixty-three
years: copyright systems remained substantively and procedurally diverse, the
mechanisms of compliance in many countries remained balky, and the costs of
informing oneself about requirements in different countries, and then complying
with them, remained high.
Since
1971, however, there has been a series of technological changes that could make
compliance with a redesigned set of formalities quick and easy. Those changes
involve, of course, computers and the Internet. Now it is possible for an
author publishing a work internationally to comply with formalities in his or
her home country, or in the country of a work's first publication, and to have
the data generated by that compliance formatted and transmitted reliably and
nearly costlessly to other jurisdictions. But changes in technology alone are
not enough - changes to the law are also required. To make compliance cheap,
the law must ensure that data generated in one jurisdiction will be sufficient
to permit compliance in any jurisdiction that chooses to reintroduce
formalities into its domestic copyright laws.
The
simplest way to take advantage of what technology now allows would be to
propose a new Berne text that removes the prohibition in Article 5(2) of the
current Paris Act and replaces it with a provision allowing member countries to
impose formalities, provided that they adhere to a set of standards that make
formalities "interoperable" across jurisdictions. n227 What would the
changes to the Berne Convention look like?
1.
The reciprocity principle
The most direct approach would install a "reciprocity principle"
alongside the existing national treatment and minimum standards principles that
now drive Berne. The reciprocity principle would require that all Berne
jurisdictions [*547] that impose formalities permit foreign
authors to comply with formalities in their national laws by complying with
formalities either in their home country or in the work's country of first
publication or registration. The reciprocity principle would not require any
particular Berne nation to impose formalities - i.e., it would not modify
Berne's current minimum standards requirements. It would, rather, require only
that Berne nations that choose to reformalize their domestic copyright laws do
so according to standards set out in Berne.
Some
nations may, of course, choose not to reintroduce formalities into their
domestic law. But if some Berne Union countries have formalities, and others do
not, the possibility arises that the home country of an author, or the nation
of first publication of his work, will not have a registration requirement to
which other Berne countries with formalities can grant reciprocity. To
accommodate authors in this category who wish to comply with formalities across
Berne jurisdictions, the Berne nations should also establish a centralized WIPO
registry, subject to the same standards agreed upon by Berne members and
subject also to the condition that all Berne nations will grant reciprocity.
To
make the reciprocity principle practically workable, Berne signatories would
enter into a side agreement that would standardize across jurisdictions the
data required to register a copyright and standardize formatting of that data
so that registration information - authors' names and addresses, creation and
registration dates, etc. - may readily be shared among jurisdictions. Berne
signatories could then establish an information-sharing agreement whereby
registration data obtained in one country could be made available to other
jurisdictions, at the rightsholder's discretion. As the secretariat for the
Berne Union, WIPO would be well placed to coordinate the actual transfer of
data among Berne members.
Taking
this approach, it is not necessary to amend Berne to prescribe a minimum set of
formalities. It would suffice, rather, simply to remove the Article 5(2) prohibition,
to install the reciprocity principle, to work out a set of standards to ensure
interoperability, and then to leave to the member states the decision whether
to reinstall formalities or not.
2.
The reciprocity principle and neighboring rights agreements
For countries that, unlike the United States, do not include
protection for performances, sound recordings (also referred to as
"phonograms"), and broadcasts in their copyright laws, but locate
them instead in separate "neighboring rights" statutes,
reformalization of domestic law must include changes to the law governing both
types of rights. Similarly, the same reciprocity principle that would be
installed into the Berne Convention must also be introduced into the applicable
international agreements governing neighboring rights - an issue of some
complexity.
[*548] The principal international agreement defining protection of
neighboring rights is the 1961 International Convention for the Protection of
Performers, Producers of Phonograms and Broadcasting Organizations, also known
as the Rome Convention. n228 This instrument extends Berne-style national
treatment and minimum rights principles to neighboring rights, although the
minimum terms established are shorter. n229 Unlike Berne Article 5(2), Article
11 of the Rome Convention does not prohibit signatories from conditioning
protection of neighboring rights on formalities. Article 11 provides, however,
that any signatory that conditions protection for performers on, or producers
of, phonograms on compliance with formalities must permit its requirements to
be met by affixing a prescribed notice to the recording or its container.
Adoption of the reciprocity principle, therefore, would require replacement of
the rule allowing blanket compliance through notice with formalities pertaining
to protection of phonograms.
The
1973 Convention for the Protection of Producers of Phonograms Against
Unauthorized Distribution of Their Phonograms, referred to as the Geneva
Phonograms Convention, which is aimed at cross-border record piracy, requires
signatories to protect qualifying phonogram producers "against the making
of duplicates without the consent of the producer and against the importation
of such duplicates, provided that any such making or importation is for the
purpose of distribution to the public, and against the distribution of such
duplicates to the public." n230 Like the Rome Convention, the Geneva
Phonograms Convention allows signatories to impose formalities as a condition
of protection for phonograms, but provides that affixation of notice must
suffice to comply with all mandatory formalities. n231 Thus, the same changes
that would be required to the Rome Convention must also be applied to the
Geneva Phonograms Convention.
Now
that we have seen what changes to international law are necessary to shift the
treatment of formalities from hostility (Berne), or at best, grudging
acceptance (Rome and Geneva), to acceptance with reciprocity, let us
briefly [*549] examine how such a system would work
with respect to each of the familiar types of formalities.
3.
The reciprocity principle in practice
Registration. The application of the reciprocity principle to
the registration formality is comparatively straightforward. Once a work is
registered in one jurisdiction (or with the centralized WIPO registry), it
would be registered in all Berne Union jurisdictions that have reinstalled a
registration formality in their domestic law.
Recordation
of transfers. The same scheme established for registration should also apply to
recordation of transfers - a transfer that is successfully recorded in one
jurisdiction (or with the WIPO registry) should suffice to record that transfer
in all jurisdictions in which the work previously has been registered.
Notice.
Berne Union nations would be free, under the reciprocity principle, to require
that notice be given for some or all works. Of course, if a Berne nation
creates an effective, easily accessible copyright registry, there is little to
be gained by also requiring notice: the registry should provide enough
information to make the tracing of copyright ownership simple and cheap. n232
In the instance, however, that some Berne signatories choose to include a
notice requirement in their reformalized domestic law, the signatories should
agree to standardize the form of notice for different types of works to ensure
(1) that no more information is required to be elicited to comply with notice
requirements than was supplied to complete registration, and (2) that the same
form of notice that suffices in one jurisdiction for any particular type of
work will also be accepted throughout the Berne Union. These rules would
prevent differing standards for notice that might cause unintentional loss of
rights. They would also encourage publication with the standardized form of
notice even in those jurisdictions that do not require it as a condition of
protection.
Renewal.
Creating a renewal formality that is interoperable across jurisdictions raises
a number of somewhat more complex problems, but should be achievable with an
increased level of coordination among Berne members. The first problem is
whether, in order to permit Berne nations to reinstall the renewal formality, a
revised Berne Convention would have to remove the provision in the current
version of Berne requiring all signatories to grant a [*550] minimum
copyright term of life of the author plus fifty years. n233 The answer is
likely no. Berne's prohibition of formalities is contained in an article
separate from its minimum term requirements. Remove the current ban on
formalities, and nothing in the Convention specifies that the term, if offered
equally to every author, must be enjoyed in full by every author without
condition.
The
second problem is a more practical one: how to coordinate renewal across
jurisdictions when different Berne member states may impose renewal
requirements at different points in the copyright term. A simple application of
the reciprocity principle threatens to create substantial confusion. If a
rightsholder who complies with the renewal formality in the jurisdiction in
which a work was first registered is deemed to have complied with renewal in
any jurisdiction in which a renewal is required, then absent detailed knowledge
of the point at which renewal may be required in a potentially large number of
Berne jurisdictions, a would-be user will find it difficult to determine
whether a work has been timely renewed.
For
example, suppose that a work is first registered in country A, which imposes a
renewal requirement at thirty years. Twenty-five years into the work's term, a
would-be user in country B inquires whether the work is in the public domain.
Country B imposes a renewal formality at fifteen years. The user sees that the
work was registered twenty-five years ago; under country B's law, the work
would have passed into the public domain when the rightsholder failed to timely
renew. But under country A's laws, the work is still in its initial term;
renewal will not be required for another five years. Accordingly, under a
simple application of the reciprocity principle, unless the user understands
(1) where the work was first registered, (2) when the renewal requirement
occurs in that jurisdiction, and (3) that country A's renewal requirement is
the relevant one, the user will not easily be able to determine whether the
work is in the public domain.
These
information problems can be mitigated, of course, even if they cannot be
eliminated. The standardized registration and notice format should include
information on the nation of the work's first registration, and that
information should be made available in all online registry sites maintained in
the various Berne nations. In addition, Berne signatories should be encouraged
to disseminate information about the rules governing renewal, and how to
determine which renewal term applies to a particular work. Taken together,
these measures might mean that the benefit, in terms of the simplicity of a
straightforward application of the reciprocity principle to renewal, outweighs
the cost in terms of the increased complexity of determining the status of
rights.
An
alternative, which would require a greater degree of coordination among Berne
nations, would be to standardize renewal terms for all jurisdictions that
reinstall a renewal formality in their domestic law. The [*551] reciprocity principle would then apply to grant automatic
compliance with all Berne nations' renewal requirements based on timely
compliance with the requirement in the country of first registration, or by
renewing with WIPO, if original registration was made with the WIPO registry.
Based on the depreciation calculations made by Landes and Posner, the Berne
nations could impose more than one renewal obligation during the copyright
term. A first renewal obligation set at ten years would move approximately 50%
of registered works into the public domain. A second renewal requirement set in
the vicinity of forty-three years would result in only 10% of the number of
originally registered works remaining under copyright. A third renewal
requirement set at sixty-five years would move all but 1% of the number of
originally registered works into the public domain. The works left under
copyright after sixty-five years would be those of truly enduring commercial value
for which the full term of copyright would be likely to provide significant
continuing benefits.
B.
Defining "New-Style" Berne-Compliant Formalities
If changing Berne to explicitly permit formalities is not
possible, is there still a way to reformalize U.S. domestic law? There are
several alternatives of varying merit. The next few pages will first briefly
discuss two long-shot possibilities: the reintroduction of formalities for U.S.
(but not foreign) authors and U.S. withdrawal from Berne (which, for reasons
that will quickly become obvious, this Article does not recommend). I then
focus on an alternative that seems much more sensible: the reintroduction into
U.S. law of "new-style" formalities that provide the benefits of
traditional formalities, but that do not run afoul of Berne's proscription of
conditions that interfere with the "exercise and enjoyment" of
copyright.
1.
Reintroducing old-style formalities for U.S. authors
Because Berne does not prevent signatories from imposing
formalities on the works of domestic authors or authors from non-Berne
signatory nations, the United States could have retained a full set of
traditional formalities for those works. In fact, an advisory group established
by the Department of State to assess what changes to U.S. law would be
necessary for Berne accession advocated this position, as part of a more
broadly minimalist approach to the implementation of Berne that sought to alter
only those portions of U.S. law that the group deemed clearly irreconcilable
with the Convention. n234
[*552] The minimalist approach of restricting unconditional
copyright to foreign authors is, for reasons that are not difficult to imagine
(e.g., the antipathy to granting foreign authors more rights than U.S.
authors), not the approach that Congress took. Whether the politics of
copyright are likely ever to shift in a way that would make the minimalist
approach to unconditional copyright viable is a question beyond the scope of
this Article. It is worth noting, however, that restricting unconditional
copyright to foreign works would represent a significant improvement on the
status quo without creating any risk of noncompliance with Berne.
2.
Withdrawal from Berne and reliance on the Universal Copyright Convention
Because the United States is a signatory to the UCC, and
because before it acceded to Berne the United States negotiated bilateral
copyright agreements with several nations that were not UCC signatories, it would
be possible for the United States to withdraw from Berne and rely instead on
the UCC, which, unlike Berne, allows the imposition of formalities for the
works of both domestic and foreign authors. This strategy would, however,
impose unacceptable costs, the largest of which would arise from our resulting
noncompliance with the TRIPs accord, which incorporates by reference Berne's
standards, and with the North American Free Trade Agreement (NAFTA), which
replicates Berne's ban on formalities. Although its applicability is subject to
considerable debate, it is also possible that a provision of Berne's Appendix
Declaration would prevent U.S. authors from claiming the benefits of the UCC in
countries that are Berne signatories. n235
A
further cost of withdrawal would arise from Berne Article 6(1), which permits
Berne nations to restrict the protection accorded to works of authors who are
nationals of a non-Berne country that "fails to protect in an adequate
manner the works of [Berne nationals]." n236 There is little commentary on
this provision, so it is difficult to forecast whether subjecting foreign works
to formalities (at least formalities that do not discriminate between domestic
and foreign works, and for which compliance is easy and cheap) would rise to
the level of a "failure to protect in an adequate manner" the rights
of foreign authors.
[*553]
3.
Indefinitely renewable copyright
Landes and Posner have proposed a system of indefinitely
renewable copyrights - i.e., a perpetual copyright term, conditioned on
periodic renewal. n237 Landes and Posner suggest that such a system would
result in more works entering the public domain more quickly; their conclusions
in this regard are very likely correct. The Landes and Posner proposal is
subject, however, to two critiques: the first is significant, and the second,
for my purposes, is determinative.
First,
a system of indefinitely renewable copyrights would prevent any work of
enduring commercial value (many of which would also have important cultural
value) from ever entering the public domain. For reasons explained above,
extending copyright indefinitely for valuable works raises the cost of
transformative use of these works and would give rightsholders a perpetual veto
power over uses they don't like. These cultural and First Amendment costs are
not balanced by countervailing benefits. Because the current regime of limited
but very long copyright terms gives rightsholders virtually the same return
(from a net present value perspective) as would be produced under a perpetual term,
a shift to perpetual copyright for valuable works would yield no significant
enhancement to the incentive to create.
Landes
and Posner also discuss a series of limited-term options conditioned on
repeated renewal requirements. These avoid the first objection, but they do not
avoid the second: because they employ an old-style renewal formality (i.e., one
that results in termination of rights for failure to comply), and because none
of the proposals would guarantee a minimum term of life plus fifty years, all
versions of the Landes and Posner approach would require the United States to
withdraw from the Berne Convention. n238 The authors make note of the
incompatibility of their proposal with Berne, n239 but their concerns, unlike
mine, are focused solely on the economic effects of the proposal, not on its
consequences for U.S. participation in the international copyright system. n240
[*554]
4.
The Public Domain Enhancement Act
Another possible approach is set out in a bill currently
before Congress, the Public Domain Enhancement Act (PDEA). n241 Sponsored by
Representative Zoe Lofgren, a California Democrat, the PDEA would give
copyright owners of works by U.S. authors unfettered rights for fifty years. At
that point the copyright holder would be required to file a notice of
continuation and pay a $ 1 fee every ten years to continue the copyright.
Because only a small number of works would retain any commercial value at the
expiry of the minimum term, most copyright owners would not bother to file a notice
of continuation and pay the fee. On September 4, 2003, the PDEA was referred to
the House Subcommittee on Courts, the Internet, and Intellectual Property.
There it has languished.
Unlike
the Posner and Landes proposal, the PDEA is very likely compatible with Berne.
The renewal requirement is limited to the works of U.S. authors, thereby
avoiding conflict with Berne's rule against formalities. Although the renewal
provision may cut off a work's copyright prior to the expiration of Berne's
minimum term, that should not, for the reasons given above, cause Berne
noncompliance. n242 Nonetheless, the PDEA is vulnerable to the critique that
its effect is limited to tinkering around the margins: A large percentage of
works are commercially valueless at inception or have an initial value that is
quickly depleted. All of these works, however, would continue under the PDEA to
be subject to a very long copyright term. While fifty years is certainly better
than life plus seventy years, it may reasonably be asked whether the game is
worth the candle.
5.
New-style formalities
A fifth option, and by far the most attractive, is to
formulate and install in U.S. law a set of new-style formalities that apply to
both domestic and foreign works. New-style formalities would provide the
filtering and information-creation benefits of traditional formalities.
However, there is a good argument that, if structured properly, new-style
formalities would not affect copyright's
[*555] "enjoyment and
exercise," and would, therefore, comply with our Berne obligations under
the current Paris Act. This approach is attractive because it would require
changes only to U.S. law; Berne, TRIPs, and the other international agreements
that govern copyright and neighboring rights would remain undisturbed.
Integrating new-style formalities with the current text of the Berne Convention
does, however, raise several significant questions.
First,
exactly what is a condition that interferes with the "enjoyment and
exercise" of copyright? A solid starting point is that that language at
least means that failure to comply with a formality cannot formally terminate
the right, or prevent it from arising in the first place. It is unclear how
much further "enjoyment and exercise" goes than that; I will return
to this problem later.
Assuming
for the moment that Article 5(2) allows a range of options short of formal
nullification of copyright, we are still faced with a difficult problem:
new-style formalities have to create a sufficient incentive for compliance to construct
a reliable record of ownership and to reliably signal copyright status, but
cannot use the forfeiture of rights to incent compliance.
The
simplest solution would be to preserve formally voluntary registration, notice,
and recordation of transfers (and reestablish a formally voluntary renewal
formality) for all works, including works of foreign authors, but then incent
compliance by exposing the works of noncompliant rightsholders to a
"default" license that allows use for a predetermined fee. The royalty
payable under the default license would be low. Ideally, the royalty to license
a work that a rightsholder has failed to register, notice, reregister in the
case of a transfer (i.e., record), or renew should be set to approximate the
cost of complying with these formalities (i.e., the total cost of informing
oneself about the details of compliance and then satisfying them). That way a
rightsholder who expects his work to produce revenue exceeding the cost of
complying with the relevant formality will prefer to comply with the formality,
whereas a rightsholder who expects his work to produce revenue amounting to
less than the cost of compliance will prefer to expose his work to the default
license. (The rare rightsholder who estimates the likely revenues from his work
to be equal to the cost of complying with the formality will be indifferent
between compliance and exposure to the license.)
This
system of formally voluntary formalities plus default licenses - which I have
referred to previously as "new-style" formalities - establishes
indirectly what the traditional system of compulsory formalities did directly:
it eases access to commercially valueless works for which protection (or the
continuation of protection) serves no purpose and focuses the system on those
works for which protection is needed to ensure that the rightsholder is able to
appropriate the commercial value of the expression. For the filtering function
to work, of course, the government would have to maintain an easily accessible
and up-to-date public registry. Given current computer database and search
technology, this would not be difficult.
[*556] Importantly, the use of default licenses in a system of
new-style formalities avoids the general objection to the compulsory licensing
of intellectual property goods: the need for a legislature, agency, or court to
set a price for the license in the absence of market negotiations. With respect
to the particular use of default licenses proposed here, compliance with the
formalities - or the failure to comply - serves as a price signal. Failure to
comply means that the rightsholder places a minimal value on the right, a value
no greater than the cost of compliance. That is all we need to know about works
for which rightsholders fail to comply with formalities. And by exposing these
works to a default license, we are giving these rightsholders nothing less than
what they themselves expect in term of returns. The system of default licenses
is therefore efficient: it removes transaction costs that would otherwise
frequently prevent use, while charging an approximately optimal price (i.e.,
near zero) for a license. With respect to works for which rightsholders comply
with formalities, the market continues to set the prices of licenses.
Default
licenses can be analogized to the "penalty defaults" of the type
proposed by Ian Ayres and Robert Gertner as gap-filling rules for incomplete
contracts. n243 Default rules in contract theory are intended to fill gaps in
contracts by providing the parties with what they likely would have contracted
for. "Penalty defaults" are gap-filling rules that are designed to
give at least one party to the contract an incentive to contract around the
default and therefore to choose affirmatively a preferred contract provision.
Penalty defaults are purposefully designed to impose what the parties would not
want, in order to encourage the parties to negotiate the solution that they do
want. Importantly, penalty defaults incent contracting parties to reveal
information to one another that might not be revealed otherwise.
Although
Ayres and Gertner formulate and apply their theory of penalty defaults in the
contract law context, the theory can be applied in the intellectual property
context as well. The default licenses that back new-style formalities are a
kind of penalty default rule, in that they are precisely the outcome that the
owner of a valuable copyright would not desire. The existence of the license
encourages owners of certain works to produce information that might not be
produced otherwise - i.e., that their works are sufficiently valuable that
continued copyright protection makes sense.
This
system of voluntary formalities backed with default licenses raises an
immediate question: do they comply with the Berne Convention (and, thereby,
with TRIPs)? Although there are arguments both ways, I believe that the better
reading of Berne would permit new-style formalities.
Article
5(2) and economic rights. The first issue is whether new-style formalities
offend the Berne Article 5(2) proscription of formalities that [*557] interfere with the "enjoyment and exercise" of
copyright. There are two senses in which that phrase may be interpreted. The
first relates to enjoyment and exercise of the author's economic rights. Under
Article 9(1) of the Berne Convention, authors of literary and artistic works
have the exclusive right of authorizing the reproduction of those works "in
any manner or form." This includes traditional photocopying, digital
copying, or any other form of copying of the entire work or any part thereof.
These exclusive rights include, as a necessary corollary, the right to refuse
to authorize reproduction of a protected work. This right to exclude is the
mainspring of the author's economic right: by restricting reproduction, the
author may reduce output of his work and thereby realize supracompetitive
returns if his work lacks ready substitutes.
Nevertheless,
authors who fail to comply with new-style formalities and thereby lose their
previously existing right to exclude are likely not, as a category, deprived of
any aspect of the "enjoyment and exercise" of the economic rights
appertaining to their copyright. An author who fails to comply with new-style
formalities is merely converting an entitlement that is initially protected by
a property right (the right to exclude, realized through injunctions and
infringement damages) into an entitlement protected by a liability right (the
right to recover revenues from use via a default license). n244 Even though
new-style formalities set up the liability rule as the default, and require
authors to opt out to preserve their ability to exploit the property rule, the
system - unlike the usual system of compulsory licenses - is still voluntary.
And if the royalty payable under the license is set correctly, owners of
copyrights with projected values lower than the cost of complying with a
formality should actually prefer the liability right as a means of exploiting
their copyrights.
Creating
an exploitation option based on a liability rule is a modest extension of what
the current regime provides. In the copyright system we have now, rightsholders
are allowed to choose the best approaches within the existing set of property
rules for exploiting their copyrights, whether via exclusion and collection of
infringement damages, a program of licensing and collection of license
royalties, or a mixture of the two. New-style formalities would expand the
existing process by establishing a liability rule option in the form of a
default license for works not valuable enough to justify customized licensing.
Again, whether the default license applies is within the control of the
rightsholder, and therefore a rightsholder's decision to rely on that liability
rule, rather than on a property rule, to protect the enjoyment and exercise of
his copyright is not a forfeiture of rights. It is, rather, a signal that a
particular rightsholder believes that a one-size-fits-all liability rule based
on a default license is preferable, because of low transaction costs, to a
property right [*558] exploited through (expensive)
customized licensing or enforced through (expensive and protracted)
infringement litigation.
The
function of new-style formalities, in sum, would be to establish decision
points at which rightsholders would be obliged to choose whether to stay within
the typical system of property rules or to switch to a liability rule as the
means to exercise and enjoy their copyright. Thus, new-style formalities do not
touch on the existence or continuation of copyright, but merely on the manner
in which rights are exploited. The difference is important, as the WIPO
commentary to Article 5(2) makes clear: "what is at issue here is the
recognition and scope of protection and not the various possible ways of
exploiting the rights given by the law." n245
Of
course, the "signal" that authors send via compliance or
noncompliance with new-style formalities is unlikely to accurately reflect the
underlying value of a work in every instance. Some authors will doubtless
underestimate the future revenues that their works may bring in, and will
mistakenly opt not to comply with formalities and expose their work to a default
license. It is important to note that the possibility of error cuts both ways:
some authors will mistakenly opt to invest in compliance with formalities for
works that are unlikely to produce revenues greater than the cost of
compliance. But despite the certainty that some authors will make the wrong
decision, it is nonetheless true that authors (and assigns such as publishers)
are the parties best placed to decide whether the likely returns from a
particular work are great enough to merit investment in compliance with
formalities, so the signal-to-noise ratio is likely to be usefully high. In any
event, if an author is uncertain regarding his work's future value, he retains
the option of making the relatively small investment required to comply with formalities
as a form of insurance against incorrectly valuing his asset.
There
is a rejoinder to these arguments that proceeds from a different view of what
exactly Berne protects the "enjoyment and exercise" of. What Berne
protects, this objection would argue, is not the author's overall ability to
exploit his copyright, but something more specific: the enjoyment and exercise
of an author's right to exclude, a right that is granted in Article 9(1) of the
Convention as well as in domestic law. The right to exclude, according to this
objection, is not merely an initial entitlement, but is the subject of Berne's
protection for the entire term of copyright. Accordingly, even if rightsholders
are free to alienate their right to exclude (via, for example, a voluntary
license or a dedication to the public domain), Berne prohibits governments from
conditioning the right to exclude on compliance with a formality. Berne
prohibits, in other words, using noncompliance with a formality as a trigger to
shift a work from property rule to liability rule status.
[*559] This is a colorable argument, but is, I believe, an
overreading of Berne. The right to control reproduction - to exclude others
from making copies - is, as Article 9(1) of Berne makes clear, the core right
granted under copyright. So copyright is structured to protect an author's
interests, using a property rule as the initial entitlement. But there is
nothing inevitable about this choice; it is, rather, a practical one. Authors'
interest in their works could have been protected by using a liability rule as
the initial entitlement, except that structuring the entitlement in that way
would require government to set a price for the use of copyrighted works. In
general, we do not believe that government is well placed to set prices. In the
absence of any indication that government would be able to set a more accurate
price for the right to reproduce a copyrighted asset than would be set by a
market transaction (and to do it more cheaply as well), it makes sense to base
copyright in a property rule, at least with respect to the initial entitlement.
n246 It also makes sense to limit government's ability to mandate access to
copyrighted works to the extent that we fear that the nonmarket pricing
decisions that such mandated access would make necessary are unlikely to
accurately track the market value of the asset. Article 9(2) of Berne limits
such government-mandated "exceptions" from the author's exclusive
right; I will return to that provision shortly. But the important point is that
the purpose of the copyright system is not to protect a rightsholder's property
right qua property right. The purpose of the copyright system is to protect a
rightsholder's ability to use his initial entitlement, which comes in the form
of a property right, as a lever to pursue the exploitation strategy best suited
to his particular interests.
Seen
in that light, it makes little sense to lump default licenses, in which use is
priced with the assistance of robust information produced by the author
himself, together with typical compulsory licenses, in which price is
determined by fiat (or, at best, fiat following administrative hearings at
which rightsholders and would-be compulsory licensees offer contending and
self-serving accounts of the worth of the assets at issue). Unlike in the case
of ordinary compulsory licenses, the default licenses attending new-style
formalities do not threaten to interfere with the exclusive rights of any
rightsholder who does not consider the use of a default license to be in his
interest. The objection to new-style formalities, then, is reduced to a narrow
protest that government should not force authors to decide whether to exploit
their right via a property rule or a liability rule, or, alternatively, that if
government does force the choice, the default should be a property rule rather
than a liability rule (i.e., rightsholders should have to affirmatively
"opt in" to a liability rule). These arguments would make the right
to exclude truly totemic. Berne (and domestic copyright law) would no longer be
focused on protecting authors' abilities to exploit their works, but would be
bound up instead in [*560] enforcing a particular property rule,
not just as an initial entitlement, but as a perpetual entitlement, even in
instances where authors (and the public) would benefit from the use of an
alternative means of exploitation.
Article
9(2), TRIPs Article 13, and copyright "exceptions." So the best
reading of Article 5(2), in my view, would be one which allows new-style
formalities. But assume for the moment, contrary to the arguments laid out
above, that the right to exclude is in fact a totemic right under Berne. Assume
then that the Article 5(2) prohibition of formalities that interfere with the
"enjoyment and exercise" of copyright focuses narrowly on maintaining
inviolate, throughout the term of copyright, the right to exclude, i.e., the
property rule. Assume also that new-style formalities impermissibly interfere
with the enjoyment and exercise of that right. The default licenses that
enforce new-style formalities may nonetheless still be permissible under
Article 9(2), which permits exceptions to the exclusive reproduction right in
certain "special cases," provided that the excepted reproduction "does
not conflict with a normal exploitation of the work and does not unreasonably
prejudice the legitimate interests of the author." Article 13 of the TRIPs
accord contains similar language and generalizes Berne's exceptions to all of
the exclusive rights granted under Berne and TRIPs (e.g., the rights to create
derivative works, to authorize public performances, and to authorize
broadcasts). n247
Ricketson
states that exceptions permitted under Article 9(2) are subject in all cases to
respect for the author's moral rights; n248 that much is evident from the
three-step test in Article 9(2), which mixes economic and moral rights
concerns. It is also clear that the three criteria for restricting exclusive
rights must all be met in order for restrictions to be permissible. Further
guidance in how to apply the Article 9(2) test is available from the Report on
the Berne Revision Conference held in Stockholm in 1967:
If it is considered that reproduction
conflicts with the normal exploitation of the work, reproduction is not permitted
at all. If it is considered that reproduction does not conflict with the normal
exploitation of the work, the next step would be to consider whether it does
not unreasonably prejudice the legitimate interests of the author. Only if such
is not the case would it be possible in certain special cases to introduce a
compulsory license, or to provide for use without payment. A practical example
might be photocopying for various purposes. If it consists of producing a very
large number of copies, it may not be permitted, as it conflicts with a normal
exploitation of the work.
[*561] If it implies a
rather large number of copies for use in industrial undertakings, it may not
unreasonably prejudice the legitimate interests of the author, provided that, according
to national legislation, an equitable remuneration is paid. If a small number
of copies is made, photocopying may be permitted without payment, particularly
for individual or scientific use. n249
There is another more recent, and perhaps more useful,
interpretation of the exceptions language. In June 2000, a dispute resolution
panel of the World Trade Organization (WTO) issued a report, n250 in an action
brought by the European Communities, holding that Section 110(5) of the
Copyright Act, n251 a provision establishing royalty-free compulsory licenses
for the public performance of radio or television transmissions of nondramatic
musical works for businesses, including restaurants and bars, below a certain
size or using certain "homestyle" stereo and television equipment,
did not qualify as a permitted exception under Article 13 of the TRIPs accord.
n252 The WTO panel stated that Berne Article 9(2) and TRIPs Article 13 were to
be construed in a manner that avoided conflict, n253 and it limned the scope of
each of the three elements of the Berne Article 9(2)/TRIPs Article 13 test.
"Normal
exploitation." Whether a system of default licenses conflicts with the
"normal exploitation" of a work can be thought of in two different
ways. One would reflect a totemic view of the right to exclude: that right,
this argument would hold, is the "normal" way in which works are
exploited, and therefore default licenses, which substitute a liability rule
for the exclusionary property rule, are incompatible with "normal
exploitation." But by that reasoning, all compulsory licenses would run
afoul of the "normal exploitation" element of the Article 9(2) test,
a result which makes no sense against the background of a Berne provision
intended to regulate, but not to prohibit, the use of exceptions such as
compulsory licenses.
The
second, and better, construction of the "normal exploitation" element
would ask whether a default license would result, in comparison with normal
copyright remedies, in rightsholders in the aggregate realizing lower returns
from their works - or, as the WTO panel framed the question, whether the
excepted use would "enter into economic competition with the ways that
right holders normally extract economic value from ... the work ... and thereby [*562] deprive them of significant or tangible commercial
gains." n254 As outlined above, default licenses would apply only when a
rightsholder failed to comply with a low-cost formality. Failure to comply is a
signal that the net present value of expected future revenues from a work is
lower than the cost of compliance. The fee payable under the default license
(i.e., the fee payable by each user) is set to approximate the cost of
compliance. Thus, for works that fall under the default license, on average the
rightsholder's ability to "exploit" the work will be, if anything,
enhanced.
The
argument that new-style formalities will not impair rightsholders' abilities to
exploit their works finds powerful support in the fair use doctrine, which
often has been characterized as a limitation on exclusive rights that immunizes
uses for which the transaction costs of negotiating a license exceed the
potential return to rightsholders from the license. n255 Articles 10 and 10bis
of the Berne Convention list certain fair use-type exceptions to the exclusive
reproduction right; these include limited rights to make quotations n256 and to
use works in aid of teaching n257 and news reporting. n258 Berne's provision
for fair use shows that the Convention permits incursions on the exclusive
reproduction right when transaction costs make negotiated arrangements too
costly. The default licenses that back new-style formalities can be supported
on the same grounds - in fact, they are in some respects less invasive than
fair use, because use under a default license results in compensation, whereas
use under the fair use doctrine does not.
"Legitimate
interests" and moral rights. The second requirement - that an exempted
reproduction "not unreasonably prejudice the legitimate interests of the
author" - is susceptible, at least in part, to the same analysis. To the
extent that the author's "legitimate interests" are taken to mean his
ability to capture whatever rents his exclusive rights will return, the default
license does not interfere. n259 To the extent, however, that the phrase
"legitimate interests" refers to the author's moral rights,
additional analysis is required.
[*563] The "legitimate interests" of copyright holders
(as well as the "enjoyment and exercise" of copyright) is tied, as
well, to the moral rights that Berne requires signatories to grant to authors.
n260 Article 6bis of the Berne Convention requires member states to grant
authors rights of paternity (i.e., the "right to claim authorship")
and integrity (i.e., the "right to object to any distortion, mutilation or
other modification" that would prejudice the author's reputation). n261
These rights are independent of the author's economic rights, survive the
transfer of those economic rights, n262 and must, in most instances, persist
for at least the expiry of the economic rights, even following the death of the
author. n263
It
must be noted that since acceding to the Berne Convention, the United States
has refused to fully incorporate into its domestic law the moral rights set out
in Article 6bis. Instead, the United States has relied on a number of different
sources, including an author's right under copyright law to control derivative
works; state unfair competition, defamation, and privacy laws; and the Visual
Artists Rights Act of 1990 (VARA), n264 an amendment to the copyright law
granting limited rights of paternity and integrity to a narrowly defined class
of "works of visual art," n265 to approximate the Berne requirements.
Whether the United States currently complies with Berne Article 6bis is a
subject beyond the scope of this Article. n266 But it seems likely that current
U.S. law, if it complies at all, does so only minimally. The question is
whether subjecting certain works to the default licenses that attend new-style
formalities would subtract meaningfully from a level of protection for
paternity and integrity rights that is already stinting. If so, then the United
States may fall out of compliance with Article 6bis (or, perhaps, make its
continued noncompliance no longer tolerable).
[*564] Regardless of whether current U.S. protection of paternity
and integrity rights meets Berne minima, installing a system of new-style
formalities need not touch these rights at all: although the works of
noncompliant rightsholders would be subject to default licensing, the
copyrights on works affected by the regime would nonetheless be left formally
intact. Accordingly, there is no reason why the law could not specify that use
of works under the default licenses is subject, in all cases, to whatever
(narrow) protection current U.S. law affords to paternity and integrity rights.
But
new-style formalities could go further, in a way that would strengthen the
United States's commitment to facilitating the exercise of Berne-mandated moral
rights. One method would be to infuse into new-style formalities the type of
"some rights reserved" copyright customization that Creative Commons
provides now. n267 New-style registration, notice, recordation of transfers,
and renewal could be designed to allow rightsholders to signal exactly which
rights they wish to retain, and which freedoms are allowed. The difference is
that instead of relying on a Creative Commons license, rightsholders' choices
about which rights to reserve would be enforceable as a matter of positive law.
There
are two potential advantages of the integration of new-style formalities with
the Creative Commons approach. First, it could be used to strengthen U.S.
compliance with Berne-mandated moral rights. Authors who comply with new-style
formalities could be permitted, in exchange for a blanket grant of permission
to use their works, to demand attribution in all cases, even in instances, such
as fair use, where the rightsholder would not currently have the power to
enforce such a demand. Similarly, authors who comply with new-style formalities
would be able to protect their integrity rights, by permitting reproduction but
restricting derivative uses. n268
The
second advantage is normative: by disaggregating economic from moral rights,
and the moral rights of paternity and integrity from one another, new-style
registration, notice, recordation, and renewal would allow us to understand
over time what people want in terms of rights for different types of works, and
how those desires change (if they do at all). That information would be useful
in the debate over future changes to the copyright laws.
[*565]
Figure
6: License Distribution Choices of Creative Commons License Users
[SEE
FIGURE 6 IN ORIGINAL]
The
data set out in Figure 6 - data which was provided by Creative Commons - shows
the choices that Creative Commons licensors have made over the first two years
of the organization's existence regarding which rights to reserve and which to
give away. Although rightsholders who seek out, or become informed about,
Creative Commons and decide to enter into a Creative Commons license are
certainly not representative of rightsholders as a broader group, the Creative
Commons license distribution data gives us some insight into what the world
might look like when copyright is no longer an on/off switch, but is more
finely variegated.
Perhaps
most unexpectedly, the data shows that a significant majority (67%) of Creative
Commons licensors allow the use of their content in the creation of derivative
works. This data suggests that many rightsholders would voluntarily abandon
control over derivative works, which is an element both of the author's
economic right and his right of integrity - although most who do so (again 67%)
would limit use to noncommercial derivative works.
In
contrast, the Creative Commons data shows that almost all licensors (97%)
require attribution in exchange for permission to use their works. That number
suggests that the norm favoring attribution is strong, and, consequently, that
we may succeed in moving copyright closer to rightsholders' expectations and
simultaneously free a large amount of creative work if we install a [*566] mechanism for exchanging the right to control reproduction
for a stronger commitment to provide attribution.
"Certain
special cases." The final element of Article 9(2), the "certain
special cases" requirement, is exceedingly difficult to pin down. The
first area of difficulty is determining whether the element imposes a separate constraint
at all. The official WIPO commentary on Article 9(2) does not lay out any
guidelines for determining whether an exception fits under the "certain
special cases" language. Indeed, the commentary fails to mention
"certain special cases" as a separate requirement, and instead
discusses only the "two conditions" of protecting normal exploitation
and avoiding unreasonable prejudice to legitimate expectations - suggesting,
perhaps, that the "certain special cases" language does no more than
reflect a situation in which the two principal factors are met. n269 The same
sense is conveyed in the extract, quoted above, from the Report of the
Stockholm Revision of the Berne Convention, which focuses on the "normal
exploitation" and "legitimate interests" elements, and suggests
again that the "certain special cases" language refers entirely to
instances in which neither element is impinged upon.
The
WTO panel took a different approach. Interpreting each of Article 13's three
requirements to avoid any "redundancy or inutility," n270 the panel
held that the "certain special cases" language imposed a separate
constraint on exceptions and, in fact, that exceptions must first be shown to
meet its requirements before analysis of the other criteria is undertaken. n271
The panel read the "certain special cases" language to require that
exceptions be "clearly defined" n272 and "narrow in [a]
quantitative as well as a qualitative sense." n273 Applying these
standards, the panel invalidated Section 110(5)(B)'s broad grant of compulsory
licenses for nondramatic musical works for businesses, holding that the
exception could not qualify as "narrow" when, according to evidence
before the panel, 70% of all restaurants, 73% of all bars, and 45% of all
retail stores qualified for compulsory licenses under the provision. n274 In
contrast, the panel upheld the provisions of Section 110(5)(A) granting
compulsory licenses for dramatic musical works where the standards set out in
the statute would allow only 16% of restaurants, 13.5% of bars, and 18% of
retail stores to qualify for royalty-free compulsory licenses for a narrower
class of copyrighted works. n275
[*567] For reasons that have been discussed earlier in this
Article, we would expect a large number of authors to fail to comply with
registration and notice requirements, and, similarly, the majority of
rightsholders to fail to comply with a renewal formality. Accordingly, a large
number of works (in both absolute and percentage terms) will be exposed to
default licenses in a system of new-style formalities. So one might read the
WTO panel's holding that exceptions must be "narrow in a quantitative as
well as a qualitative sense" as ruling default licenses out as an
exception permissible under Berne 9(2) or TRIPs 13.
It
should be noted, however, that the WTO panel's report was issued in a case
involving royalty-free compulsory licensing, which means that, unlike in the
case of default licenses, the WTO panel was dealing with an exception that
eliminates rightsholders' ability to receive compensation for their work for
the excepted uses. In that context, and in the absence of any particular
provision in Berne or TRIPs approving the particular compulsory licenses at
issue, an independent "special cases" element makes sense. If the touchstone
of the exceptions provision is preserving rightsholders' abilities to profit
from their works, application of the "normal exploitation" and
"legitimate interests" elements might theoretically provide all the
information needed to determine whether an exception should be permitted. But,
in practice, whether a particular exception interferes with "normal
exploitation" or a rightsholder's "legitimate interests" may be
difficult to determine with certainty. The "certain special cases"
element can therefore be seen as providing an easily administered threshold
test: does this exception affect a large enough share of the potential
licensing market that it is likely to interfere with a rightsholder's ability
to exploit his work?
But
what role should the "certain special cases" element play in a case
like default licenses, where there is no systematic interference with
rightsholders' economic interests? In such an instance, the "certain
special cases" language may be both theoretically and practically coterminous
with the "normal exploitation" element, i.e., the number of works to
which an exception applies is required to be sufficiently limited that the
market for a particular work is not substantially affected. For works that have
a ready market, even a relatively small amount of excepted usage might affect
the rightsholder's ability to exploit the work. But because the default
licenses connected to new-style formalities apply only after a rightsholder
signals that his work does not enjoy a substantial commercial market, even a
relatively large number of excepted uses made under a default license would not
interfere with the rightsholder's own understanding of his ability to exploit
the work. Put differently, there is a strong argument that because default licenses
arise only when the author or rightsholder sends a signal that his work lacks
significant commercial value, the default license applies only in the
"special case" where a liability rule is preferred by the
rightsholder.
[*568] Perhaps the most that can be said at this point about the
"special cases" element - and indeed about the Berne Article
9(2)/TRIPs Article 13 test altogether - is (1) that on a proper reading of
Berne Article 5(2), the need to justify new-style formalities as an "exception"
will never arise, and (2) if the exceptions provision is applicable, the
elements of the test are sufficiently indeterminate (at least as they apply to
default licenses, a mechanism that the Berne drafters could not have had in
mind when they formulated the Article 9(2) test) that the application of the
test will involve not so much testing new-style formalities under the formal
elements as an evaluation of whether the system of new-style formalities serves
(or undermines) the foundational principles of the Berne Convention. If Berne
is focused on protecting authors' ability to exploit their works, new-style
formalities will be compatible with the Convention. If Berne is focused,
instead, on enforcing a particular property rule, regardless of authors'
interests, then new-style formalities may fail under the current text of the
Convention.
Conclusion
My hope in writing this Article is that reformalization might
reduce the current friction over copyright to a level conducive to a broader
discussion about intellectual property reform. As the discussion above makes
clear, the stifling of creativity - as well as free speech - created by the
current unconditional copyright regime will only become worse with the passage
of time. Unlike more radical proposals for reforming copyright law,
reformalization is a task that can be accomplished with a few manageable and
realistic changes to international and domestic law and without endangering the
interests of any particular segment of the copyright community. Just as importantly,
unlike more limited proposals, reformalization would ensure that creative
material lacking commercial value becomes available for reuse immediately.
With
clear rules governing copyright protection and a formalities-compliance system
making use of the best technology available, a reformalized copyright regime
would reinstate the best aspects of the old U.S. copyright system while leaving
behind the bureaucratic difficulties that turned "formalities" into a
despised term decades ago. Though this Article does not offer a political road
map for achieving the legislative changes needed for reformalization, the
proposal outlined above shows that significant reform can take place without
damaging the interests of copyright owners who would otherwise have strong
incentives to oppose the creation of a less restrictive copyright regime. The
challenge now is to turn these academic concepts into actual changes in
domestic and international laws.
****